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	<title>BISTRO &#187; restaurant marketing</title>
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	<link>http://www.bistromagazine.com.au</link>
	<description>BISTRO is a magazine for chefs, restaurant owners and managers running a ‘bistro’ style food service business</description>
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		<title>A Fling With Betty</title>
		<link>http://www.bistromagazine.com.au/2010/06/creative-names-on-the-menu/</link>
		<comments>http://www.bistromagazine.com.au/2010/06/creative-names-on-the-menu/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 04:42:37 +0000</pubDate>
		<dc:creator>Bistro</dc:creator>
				<category><![CDATA[Manage Your Restaurant]]></category>
		<category><![CDATA[creative menu]]></category>
		<category><![CDATA[menu construction]]></category>
		<category><![CDATA[restaurant marketing]]></category>

		<guid isPermaLink="false">http://www.bistromagazine.com.au/?p=303</guid>
		<description><![CDATA[Bangkok Betty may be a fan of alliteration, but she certainly knows how to keep a menu interesting. We&#8217;re not actually sure if she exists herself, but her namesake is a small hole in the wall Thai restaurant in Mosman, serving typical and tasty Thai in a small and intimate setting. Betty may resemble other [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.bistromagazine.com.au/wp-content/uploads/2010/06/597846_med.gif"><img class="alignright size-full wp-image-304" title="597846_med" src="http://www.bistromagazine.com.au/wp-content/uploads/2010/06/597846_med.gif" alt="" width="200" height="200" /></a>Bangkok Betty may be a fan of alliteration, but she certainly knows how to keep a menu interesting. We&#8217;re not actually sure if she exists herself, but her namesake is a small hole in the wall Thai restaurant in Mosman, serving typical and tasty Thai in a small and intimate setting.</p>
<p>Betty may resemble other Thai restaurants, except for one thing &#8211; reading the menu is guaranteed to be part of the fun. Bored of the Thai language names which may mean very little to some customers, Bangkok Betty adopted a more original approach by whimsically naming all their dishes. And it works. Ordering and discussing with friends about whether we should get one or two serves of &#8216;Betty&#8217;s Magic Wand&#8217; (otherwise known as skewered prawns) certainly provides a more interesting debate than the typical &#8216;massaman curry vs. green curry&#8217; back and forth.</p>
<p>Let&#8217;s face it, there&#8217;s no other place where you could order: &#8216;Razzle Dazzle, Chilli and Basil&#8217;, &#8216;Betty Loves Bling&#8217; (dumplings), &#8216;A Fling With Betty&#8217; (deep fried ling fillets), and &#8216;Betty Bites Back&#8217; (spicy seafood salad) &#8211; with a straight face and not get laughed at! But that&#8217;s part of the appeal. It&#8217;s different; and when you&#8217;re competing against so many restaurants that are doing much of the same, different can be good. Even if it&#8217;s <em>really</em> different!</p>
<p>Sure, it&#8217;s not for everyone. Thai restaurants have notoriously been given a bit of poetic licence when coming up with names, as anyone who has seen a &#8216;Thaitanic&#8217; or &#8216;Thai Me Up&#8217; restaurant will agree; and it&#8217;s easy to imagine this creativeness transferring across to . But it&#8217;s not just for Thai restaurants, either. There&#8217;s no reason anyone can&#8217;t be a bit funky with menus every so often, maybe rebranding a special, or a dish which needs to be moved. It can be a way to show a sense of humour, or have an inside joke with foodies or regulars. We guarantee it&#8217;ll make calling out orders much more interesting.</p>
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