Men eat steak, women eat chocolate

So what is it with certain foods (and drinks) getting the boys vs. girls treatment? There may be a few male Australian athletes — like Greg Chappell and Wayne Pearce — who are vegetarians, but in our consciousness, real men still don’t eat quiche and women stick with chocolate, tofu and yogurt. What if these clichés also arise from some long-buried grain of truth? Are genetic differences responsible for our gendered eating? How many of our eating patterns come from gender socialization, and how many are hereditary?

Marcia Pelchat is a sensory psychologist specializing in food and beverage selection (USA) said:”Women are genetically predisposed to prefer sweeter tastes, with greater sensitivity to bitterness. As a result, cocktails and alcoholic drinks aimed at women tend to be sweet — as an attempt to mask the burn — and colorful (because, you know, pink will make anything more palatable). Drinks for men, on the other hand, tend to let the bitterness take the fore: “Men who drink hoppy drinks don’t just not notice the bitter taste, they actually like it.”

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