Bread on the Rise

Australian Food and Grocery Council figures show premium bread sales, which include whole grain loaves, rose 18 per cent in the past year, while sales of all types of bread rose by 8 per cent.

National Baking Industry Association general manager Paul McDonald said bread was an affordable and economical alternative to fast food and offered “good nutritional value when eaten as part of a balanced diet”.

Dietitians Association of Australia spokeswoman Sonya Stanley said the ever-increasing variety of bread available meant consumers were spoilt for choice.

“People can find something that they do like pretty easily, there’s lots when it comes to selection,” she said.

Popularity: 1% [?]